UDDIPAN Skill Development Training Institute is a promising educational institute dedicated to empowering individuals with the knowledge, skills, and expertise needed to excel in a rapidly evolving job market. Established with a vision to bridge the gap between education and industry requirements, the institute has consistently strived to foster personal and professional growth through practical, industry-relevant training.

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Digital Marketing

Module 01

Digital Marketing Overview

●What is Digital Marketing? ●Why Digital Marketing? ●Traditional Vs. Digital Marketing ●Digital Marketing Components. Career in Digital Marketing.

Module 02

SEO Introduction

●What is SEO? ●SEO Classification ●SEO Method ●SEO Algorithm SEO Ranking Factor

Module 03

Onsite SEO 01

● What is Onsite SEO ● Onsite SEO Checklist ● How to Implement Onsite SEO Required things to implement Onsite SEO

Module 04

Onsite SEO 02

● Keyword Research ● Set Main Keywords in Targeted Pages ● Long tail Keywords Question Based keywords for Blog post

Module 05

Onsite SEO 03

● How to write Meta Title ● How to write Meta Description ● How to setup Open graph ● How to setup Twitter Cards ● Post Optimization ● Page Optimization Product Optimization

Module 06

Onsite SEO 04

●How to setup Google Search Console ●How to setup Bing Search Console ●How to setup Yandex Search Console ●How to add sitemap with Search Console ●How to check and solve Search Console Issues ●What is Google Analytics ●How to setup Google Analytics How to monitor and report Google Analytics

Module 07

Onsite SEO 05

●How to add Alt tag with Image ●Canonical Tag Setup ●How to implement Rich Snippet Code ●How to implement local business snippet code ●Robots.txt Setup ●How to setup Index and No-Index Tag 404 Monitor and Redirection

Module 08

Technical SEO 01

●What is Website Audit ●Why we Need to Audit Website ●What is Technical SEO ●Website Audit with Ahrefs Website Audit with SEMrush

Module 09

Technical SEO 02

●High Priority Issues ●Links Issues like Page has no outgoing links ●Content Issues like Multiple meta description tags ●Images Issues like Page has broken image ●JavaScript Issues like Page has broken JavaScript Sitemaps Issues like 3XX redirect in sitemap

Module 10

Technical SEO 03

●Medium Priority Warnings ●Indexability Issues like Noindex page ●Links Issues like Page has links to redirect ●Redirects Issues like 3XX redirect ●Content Issues like Meta description too short ●Social tags Issues like Open Graph URL not matching canonical ●Performance Issues like Slow page Images Issues like Missing alt text

Module 11

Technical SEO 04

●Low Priority Notices ●Indexability Issues like Noindex and nofollow page ●NOT INDEXABLE Issues like Page has links to redirect ●Links Issues like Page has only one dofollow incoming internal link ●Redirects Issues like HTTP to HTTPS redirect ●Content Issues like Multiple H1 tags Sitemaps Issues like Indexable page not in sitemap

Module 12

Offpage SEO 01

●What is Offpage SEO ●What is Link Building / Backlinks ●What is Contextual Backlinks ●Type of Backlinks ●Dofollow / Nofollow Backlinks ●Backlinks Metrics DA, PA, DR, UR, SS, CF TF Backlinks Indexing

Module 13

Offpage SEO 02

●What is Guest Post? ●How to get Guest Posting Links? ●How to report Guest posting links? ●What is Broken Link Building? ●How to get Broken Link Building Backlinks? How to report broken link building link?

Module 14

Offpage SEO 03

●What is Microblogging? ●How to create backlinks with Microblogging? ●How to report Microblogging Backlinks? ●What is Web 2.0? ●How to create web 2.0? How to report web 2.0?

Module 15

Offpage SEO 04

●What is Press Release? ●How to create backlinks with Press Release? ●How to report Press Release Backlinks? ●What is PDF Submission? ●How to create backlinks with PDF Submission? How to report PDF Submission Backlinks?

Module 16

Offpage SEO 05

●What is QA Backlinks? ●How to create backlinks with QA Sites? ●How to report QA Backlinks? ●What is Profile Links? ●How to create backlinks with Profile sites? How to report Profile Backlinks?

Module 17

Offpage SEO 06

●What is Social Bookmarking? ●How to create backlinks with Social Bookmarking? ●How to report Social Bookmarking Backlinks? ●What is Blog Commenting? ●How to create backlinks with Blog Commenting? How to report Blog Commenting Backlinks?

Module 18

Offpage SEO 07

●What is Forum? ●How to create backlinks with Forum? ●How to report Forum Backlinks? ●What is PPT Submission? ●How to create backlinks with PPT Submission site? How to report PPT Submission Backlinks?

Module 19

Offpage SEO 08

● What is Link Wheel? ●How to get backlinks with Link Wheel? ●How to report Link Wheel Backlinks? ●What is Round up Backlinks? ●How to get backlinks with Round up? How to report Round up Backlinks?

Module 20

Local SEO 01

●What is local SEO ●How to Create Google Business Listing ●How to optimize GMB How to Maintain GMB

Module 21

Local SEO 02

●What is Local Citation? ●How to create backlinks with Local Citation? ●How to report Local Citation Backlinks? ●What is Directory Submission? ●How to create backlinks with Directory Submission? How to report Directory Submission Backlinks?

Module 22

Social Signal 01

●What is Social Signal ●How to get social signal ●How to help social signal to boost ranking How to reporting social signal task

Module 23

Social Media Marketing 01

●What is Facebook Marketing ●How to setup Facebook Pages, Groups ●What is Facebook Business Manager Account How to create Facebook Business Manager Account

Module 24

Social Media Marketing 02

●What is Facebook Pixel ●How to add Facebook Pixel ●What is Facebook Ads ●How to create Facebook Ads ●How to run Facebook Ads How to Monitor and Report Facebook Ads

Module 25

Social Media Marketing 03

●What is Twitter Marketing? ●How to create Twitter Post? ●How to engage more people with Twitter? How to report on Twitter Marketing?

Module 26

Social Media Marketing 04

●What is Pinterest Marketing? ●How to create Pinterest Post? ●How to engage more people with Pinterest? How to report on Pinterest Marketing?

Module 27

Social Media Marketing 05

●What is Linkedin Marketing? ●How to create Linkedin Post? ●How to engage more people with Linkedin? How to report on Linkedin Marketing?

Module 28

Search Engine Marketing 01

●What is Search Engine Marketing? Keyword Research For Google Ads

Module 29

Search Engine Marketing 02

●How to write title for Google Ads ●How to write Description for Google Ads ●How to add sitelinks in Google Ads Snippets in Google Ads ●How get score 100 for Google Ads Google Ads Optimization ●How to run Google Ads ●How to monitor Google Ads How to report Google Ads

Module 30

Speed Optimization

●What is Speed Optimization? ●Why speed is important for Ranking? ●How to check Website Page Speed? ●Speed Check with Google Light Speed Speed check with GTMetrix ●How to solve speed issues? ●What is Cloudflare? ●How to add Cloudflare with Website? ●What is CDN? How to add CDN with Website?

Module 31

Email Marketing

●What is Email Marketing? ●How to collect targeted email? ●Email scrapping How to report on Email Collection ●What is Outreach? ●What is Mailchimp? ●How to setup Email Campaign? ●How to monitor Email Campaign? How to report email Campaign?

Module 32

Website Maintenance

●What is Website Maintenance? ●How to update all Themes? ●How to update all plugins? ●What is Cache and How to erase those? ●What is SSL How to setup SSL? ●What is Wordfence? ●How to scan your website for Malware activity? ●How to remove malware from your WP Site? How to secure your site always?

Module 33

SEO Project Management Tools

●How to create custom project report with Google Data Studio or Locker Studio ●How to import Google Analytics Data with Google Data Studio How to import Google Search Console Data with Google Data Studio ●How to Add Project with Ahrefs ●How to Add Project With Raven How to Add Project with SEMrush

Module 34

Freelancing Marketplace 01

●What is Freelancing Marketplace? ●Best Freelancing Marketing for Bangladeshis ●QA for Freelancing Marketplace Sample profile for Follow ●How to create Account With Upwork ●How to create 100% profile With Upwork How to Create Project Catalog or Gig for Upwork ●How to Find Jobs in Upwork ●How to Apply jobs in Upwork ●How to write cover letter for upwork jobs What necessary file need to submit upon apply jobs

Module 35

Freelancing Marketplace 01

●How to create Account With Fiverr ●How to create 100% profile With Fiverr How to Create Project Catalog or Gig for Fiverr ●How to create Account With Freelancer ●How to create 100% profile With Freelancer How to join contest in Freelancer ●How to face Interview ●Key things to get jobs while interview Portfolio Creation

Module 36

Freelancing Marketplace Recap & QA

Freelancing Marketplace Recap, SEO Recap,SMM Recap, SEM Recap, Email Marketing, Website Maintenance Recap & QA

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Digital Marketing

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About this course

Course Modules- 36, Course Duration-36Hrs

Courses Overview:

The Freelancing with Digital Marketing Course, offered by Story IT Institute, is specifically designed to empower you with the knowledge, skills, and tools necessary to become a successful freelance digital marketing professional. This comprehensive course not only encapsulates the core principles of digital marketing but also highlights the key aspects of freelancing, making it an all-rounded learning experience.

Over the course of this program, learners will understand how to leverage the immense potential of digital marketing channels such as SEO, content marketing, social media marketing, email marketing, and Pay per Click (PPC). This will be supplemented by strategic courses on analytics and conversion optimization, giving our students a competitive edge in the digital space.

In parallel, we focus on the freelance business model, preparing our students to effectively market their skills, manage clients, and operate a freelance business. The course will equip learners with strategies to develop compelling proposals, set competitive yet profitable pricing, and manage their freelance business effectively.

Course Objectives:

The Freelancing with Digital Marketing Course has been meticulously designed with the following objectives in mind:

  • Equip learners with comprehensive knowledge of digital marketing: To provide a robust understanding of the fundamental principles of digital marketing, including SEO, content marketing, social media marketing, email marketing, PPC, analytics, and conversion.
  • Develop practical skills: To enable students to apply their theoretical knowledge to real-world scenarios, fostering practical skill development in the various areas of digital.
  • Understand the freelance market: To impart a clear understanding of the freelancing landscape, enabling students to identify opportunities, challenges, and trends in the
  • Build business management skills: To educate students on how to set up, manage, and grow a freelance business, including elements like proposal development, pricing strategies, client management, and operational.
  • Promote personal branding and networking: To guide learners on how to build and market their personal brand, leverage online platforms for visibility, and develop professional networks that aid in their freelance career.
  • Instill confidence and entrepreneurship: To build confidence in learners to start their own freelance venture and to instill an entrepreneurial mindset that motivates them to innovate, take risks, and excel in them
  • Prepare for the professional world: To ensure students are job-ready by the end of the course, equipped with both the hard skills in digital marketing and the soft skills necessary to excel as a

Syllabus

Module 01

Digital Marketing Overview

●What is Digital Marketing? ●Why Digital Marketing? ●Traditional Vs. Digital Marketing ●Digital Marketing Components. Career in Digital Marketing.

Module 02

SEO Introduction

●What is SEO? ●SEO Classification ●SEO Method ●SEO Algorithm SEO Ranking Factor

Module 03

Onsite SEO 01

● What is Onsite SEO ● Onsite SEO Checklist ● How to Implement Onsite SEO Required things to implement Onsite SEO

Module 04

Onsite SEO 02

● Keyword Research ● Set Main Keywords in Targeted Pages ● Long tail Keywords Question Based keywords for Blog post

Module 05

Onsite SEO 03

● How to write Meta Title ● How to write Meta Description ● How to setup Open graph ● How to setup Twitter Cards ● Post Optimization ● Page Optimization Product Optimization

Module 06

Onsite SEO 04

●How to setup Google Search Console ●How to setup Bing Search Console ●How to setup Yandex Search Console ●How to add sitemap with Search Console ●How to check and solve Search Console Issues ●What is Google Analytics ●How to setup Google Analytics How to monitor and report Google Analytics

Module 07

Onsite SEO 05

●How to add Alt tag with Image ●Canonical Tag Setup ●How to implement Rich Snippet Code ●How to implement local business snippet code ●Robots.txt Setup ●How to setup Index and No-Index Tag 404 Monitor and Redirection

Module 08

Technical SEO 01

●What is Website Audit ●Why we Need to Audit Website ●What is Technical SEO ●Website Audit with Ahrefs Website Audit with SEMrush

Module 09

Technical SEO 02

●High Priority Issues ●Links Issues like Page has no outgoing links ●Content Issues like Multiple meta description tags ●Images Issues like Page has broken image ●JavaScript Issues like Page has broken JavaScript Sitemaps Issues like 3XX redirect in sitemap

Module 10

Technical SEO 03

●Medium Priority Warnings ●Indexability Issues like Noindex page ●Links Issues like Page has links to redirect ●Redirects Issues like 3XX redirect ●Content Issues like Meta description too short ●Social tags Issues like Open Graph URL not matching canonical ●Performance Issues like Slow page Images Issues like Missing alt text

Module 11

Technical SEO 04

●Low Priority Notices ●Indexability Issues like Noindex and nofollow page ●NOT INDEXABLE Issues like Page has links to redirect ●Links Issues like Page has only one dofollow incoming internal link ●Redirects Issues like HTTP to HTTPS redirect ●Content Issues like Multiple H1 tags Sitemaps Issues like Indexable page not in sitemap

Module 12

Offpage SEO 01

●What is Offpage SEO ●What is Link Building / Backlinks ●What is Contextual Backlinks ●Type of Backlinks ●Dofollow / Nofollow Backlinks ●Backlinks Metrics DA, PA, DR, UR, SS, CF TF Backlinks Indexing

Module 13

Offpage SEO 02

●What is Guest Post? ●How to get Guest Posting Links? ●How to report Guest posting links? ●What is Broken Link Building? ●How to get Broken Link Building Backlinks? How to report broken link building link?

Module 14

Offpage SEO 03

●What is Microblogging? ●How to create backlinks with Microblogging? ●How to report Microblogging Backlinks? ●What is Web 2.0? ●How to create web 2.0? How to report web 2.0?

Module 15

Offpage SEO 04

●What is Press Release? ●How to create backlinks with Press Release? ●How to report Press Release Backlinks? ●What is PDF Submission? ●How to create backlinks with PDF Submission? How to report PDF Submission Backlinks?

Module 16

Offpage SEO 05

●What is QA Backlinks? ●How to create backlinks with QA Sites? ●How to report QA Backlinks? ●What is Profile Links? ●How to create backlinks with Profile sites? How to report Profile Backlinks?

Module 17

Offpage SEO 06

●What is Social Bookmarking? ●How to create backlinks with Social Bookmarking? ●How to report Social Bookmarking Backlinks? ●What is Blog Commenting? ●How to create backlinks with Blog Commenting? How to report Blog Commenting Backlinks?

Module 18

Offpage SEO 07

●What is Forum? ●How to create backlinks with Forum? ●How to report Forum Backlinks? ●What is PPT Submission? ●How to create backlinks with PPT Submission site? How to report PPT Submission Backlinks?

Module 19

Offpage SEO 08

● What is Link Wheel? ●How to get backlinks with Link Wheel? ●How to report Link Wheel Backlinks? ●What is Round up Backlinks? ●How to get backlinks with Round up? How to report Round up Backlinks?

Module 20

Local SEO 01

●What is local SEO ●How to Create Google Business Listing ●How to optimize GMB How to Maintain GMB

Module 21

Local SEO 02

●What is Local Citation? ●How to create backlinks with Local Citation? ●How to report Local Citation Backlinks? ●What is Directory Submission? ●How to create backlinks with Directory Submission? How to report Directory Submission Backlinks?

Module 22

Social Signal 01

●What is Social Signal ●How to get social signal ●How to help social signal to boost ranking How to reporting social signal task

Module 23

Social Media Marketing 01

●What is Facebook Marketing ●How to setup Facebook Pages, Groups ●What is Facebook Business Manager Account How to create Facebook Business Manager Account

Module 24

Social Media Marketing 02

●What is Facebook Pixel ●How to add Facebook Pixel ●What is Facebook Ads ●How to create Facebook Ads ●How to run Facebook Ads How to Monitor and Report Facebook Ads

Module 25

Social Media Marketing 03

●What is Twitter Marketing? ●How to create Twitter Post? ●How to engage more people with Twitter? How to report on Twitter Marketing?

Module 26

Social Media Marketing 04

●What is Pinterest Marketing? ●How to create Pinterest Post? ●How to engage more people with Pinterest? How to report on Pinterest Marketing?

Module 27

Social Media Marketing 05

●What is Linkedin Marketing? ●How to create Linkedin Post? ●How to engage more people with Linkedin? How to report on Linkedin Marketing?

Module 28

Search Engine Marketing 01

●What is Search Engine Marketing? Keyword Research For Google Ads

Module 29

Search Engine Marketing 02

●How to write title for Google Ads ●How to write Description for Google Ads ●How to add sitelinks in Google Ads Snippets in Google Ads ●How get score 100 for Google Ads Google Ads Optimization ●How to run Google Ads ●How to monitor Google Ads How to report Google Ads

Module 30

Speed Optimization

●What is Speed Optimization? ●Why speed is important for Ranking? ●How to check Website Page Speed? ●Speed Check with Google Light Speed Speed check with GTMetrix ●How to solve speed issues? ●What is Cloudflare? ●How to add Cloudflare with Website? ●What is CDN? How to add CDN with Website?

Module 31

Email Marketing

●What is Email Marketing? ●How to collect targeted email? ●Email scrapping How to report on Email Collection ●What is Outreach? ●What is Mailchimp? ●How to setup Email Campaign? ●How to monitor Email Campaign? How to report email Campaign?

Module 32

Website Maintenance

●What is Website Maintenance? ●How to update all Themes? ●How to update all plugins? ●What is Cache and How to erase those? ●What is SSL How to setup SSL? ●What is Wordfence? ●How to scan your website for Malware activity? ●How to remove malware from your WP Site? How to secure your site always?

Module 33

SEO Project Management Tools

●How to create custom project report with Google Data Studio or Locker Studio ●How to import Google Analytics Data with Google Data Studio How to import Google Search Console Data with Google Data Studio ●How to Add Project with Ahrefs ●How to Add Project With Raven How to Add Project with SEMrush

Module 34

Freelancing Marketplace 01

●What is Freelancing Marketplace? ●Best Freelancing Marketing for Bangladeshis ●QA for Freelancing Marketplace Sample profile for Follow ●How to create Account With Upwork ●How to create 100% profile With Upwork How to Create Project Catalog or Gig for Upwork ●How to Find Jobs in Upwork ●How to Apply jobs in Upwork ●How to write cover letter for upwork jobs What necessary file need to submit upon apply jobs

Module 35

Freelancing Marketplace 01

●How to create Account With Fiverr ●How to create 100% profile With Fiverr How to Create Project Catalog or Gig for Fiverr ●How to create Account With Freelancer ●How to create 100% profile With Freelancer How to join contest in Freelancer ●How to face Interview ●Key things to get jobs while interview Portfolio Creation

Module 36

Freelancing Marketplace Recap & QA

Freelancing Marketplace Recap, SEO Recap,SMM Recap, SEM Recap, Email Marketing, Website Maintenance Recap & QA

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