Digital Marketing
৳ 4,000TkAbout this course
Course Modules- 36, Course Duration-36Hrs
Courses Overview:
Syllabus
Module 01
Digital Marketing Overview
●What is Digital Marketing? ●Why Digital Marketing? ●Traditional Vs. Digital Marketing ●Digital Marketing Components. Career in Digital Marketing.
Module 02
SEO Introduction
●What is SEO? ●SEO Classification ●SEO Method ●SEO Algorithm SEO Ranking Factor
Module 03
Onsite SEO 01
● What is Onsite SEO ● Onsite SEO Checklist ● How to Implement Onsite SEO Required things to implement Onsite SEO
Module 04
Onsite SEO 02
● Keyword Research ● Set Main Keywords in Targeted Pages ● Long tail Keywords Question Based keywords for Blog post
Module 05
Onsite SEO 03
● How to write Meta Title ● How to write Meta Description ● How to setup Open graph ● How to setup Twitter Cards ● Post Optimization ● Page Optimization Product Optimization
Module 06
Onsite SEO 04
●How to setup Google Search Console ●How to setup Bing Search Console ●How to setup Yandex Search Console ●How to add sitemap with Search Console ●How to check and solve Search Console Issues ●What is Google Analytics ●How to setup Google Analytics How to monitor and report Google Analytics
Module 07
Onsite SEO 05
●How to add Alt tag with Image ●Canonical Tag Setup ●How to implement Rich Snippet Code ●How to implement local business snippet code ●Robots.txt Setup ●How to setup Index and No-Index Tag 404 Monitor and Redirection
Module 08
Technical SEO 01
●What is Website Audit ●Why we Need to Audit Website ●What is Technical SEO ●Website Audit with Ahrefs Website Audit with SEMrush
Module 09
Technical SEO 02
●High Priority Issues ●Links Issues like Page has no outgoing links ●Content Issues like Multiple meta description tags ●Images Issues like Page has broken image ●JavaScript Issues like Page has broken JavaScript Sitemaps Issues like 3XX redirect in sitemap
Module 10
Technical SEO 03
●Medium Priority Warnings ●Indexability Issues like Noindex page ●Links Issues like Page has links to redirect ●Redirects Issues like 3XX redirect ●Content Issues like Meta description too short ●Social tags Issues like Open Graph URL not matching canonical ●Performance Issues like Slow page Images Issues like Missing alt text
Module 11
Technical SEO 04
●Low Priority Notices ●Indexability Issues like Noindex and nofollow page ●NOT INDEXABLE Issues like Page has links to redirect ●Links Issues like Page has only one dofollow incoming internal link ●Redirects Issues like HTTP to HTTPS redirect ●Content Issues like Multiple H1 tags Sitemaps Issues like Indexable page not in sitemap
Module 12
Offpage SEO 01
●What is Offpage SEO ●What is Link Building / Backlinks ●What is Contextual Backlinks ●Type of Backlinks ●Dofollow / Nofollow Backlinks ●Backlinks Metrics DA, PA, DR, UR, SS, CF TF Backlinks Indexing
Module 13
Offpage SEO 02
●What is Guest Post? ●How to get Guest Posting Links? ●How to report Guest posting links? ●What is Broken Link Building? ●How to get Broken Link Building Backlinks? How to report broken link building link?
Module 14
Offpage SEO 03
●What is Microblogging? ●How to create backlinks with Microblogging? ●How to report Microblogging Backlinks? ●What is Web 2.0? ●How to create web 2.0? How to report web 2.0?
Module 15
Offpage SEO 04
●What is Press Release? ●How to create backlinks with Press Release? ●How to report Press Release Backlinks? ●What is PDF Submission? ●How to create backlinks with PDF Submission? How to report PDF Submission Backlinks?
Module 16
Offpage SEO 05
●What is QA Backlinks? ●How to create backlinks with QA Sites? ●How to report QA Backlinks? ●What is Profile Links? ●How to create backlinks with Profile sites? How to report Profile Backlinks?
Module 17
Offpage SEO 06
●What is Social Bookmarking? ●How to create backlinks with Social Bookmarking? ●How to report Social Bookmarking Backlinks? ●What is Blog Commenting? ●How to create backlinks with Blog Commenting? How to report Blog Commenting Backlinks?
Module 18
Offpage SEO 07
●What is Forum? ●How to create backlinks with Forum? ●How to report Forum Backlinks? ●What is PPT Submission? ●How to create backlinks with PPT Submission site? How to report PPT Submission Backlinks?
Module 19
Offpage SEO 08
● What is Link Wheel? ●How to get backlinks with Link Wheel? ●How to report Link Wheel Backlinks? ●What is Round up Backlinks? ●How to get backlinks with Round up? How to report Round up Backlinks?
Module 20
Local SEO 01
●What is local SEO ●How to Create Google Business Listing ●How to optimize GMB How to Maintain GMB
Module 21
Local SEO 02
●What is Local Citation? ●How to create backlinks with Local Citation? ●How to report Local Citation Backlinks? ●What is Directory Submission? ●How to create backlinks with Directory Submission? How to report Directory Submission Backlinks?
Module 22
Social Signal 01
●What is Social Signal ●How to get social signal ●How to help social signal to boost ranking How to reporting social signal task
Module 23
Social Media Marketing 01
●What is Facebook Marketing ●How to setup Facebook Pages, Groups ●What is Facebook Business Manager Account How to create Facebook Business Manager Account
Module 24
Social Media Marketing 02
●What is Facebook Pixel ●How to add Facebook Pixel ●What is Facebook Ads ●How to create Facebook Ads ●How to run Facebook Ads How to Monitor and Report Facebook Ads
Module 25
Social Media Marketing 03
●What is Twitter Marketing? ●How to create Twitter Post? ●How to engage more people with Twitter? How to report on Twitter Marketing?
Module 26
Social Media Marketing 04
●What is Pinterest Marketing? ●How to create Pinterest Post? ●How to engage more people with Pinterest? How to report on Pinterest Marketing?
Module 27
Social Media Marketing 05
●What is Linkedin Marketing? ●How to create Linkedin Post? ●How to engage more people with Linkedin? How to report on Linkedin Marketing?
Module 28
Search Engine Marketing 01
●What is Search Engine Marketing? Keyword Research For Google Ads
Module 29
Search Engine Marketing 02
●How to write title for Google Ads ●How to write Description for Google Ads ●How to add sitelinks in Google Ads Snippets in Google Ads ●How get score 100 for Google Ads Google Ads Optimization ●How to run Google Ads ●How to monitor Google Ads How to report Google Ads
Module 30
Speed Optimization
●What is Speed Optimization? ●Why speed is important for Ranking? ●How to check Website Page Speed? ●Speed Check with Google Light Speed Speed check with GTMetrix ●How to solve speed issues? ●What is Cloudflare? ●How to add Cloudflare with Website? ●What is CDN? How to add CDN with Website?
Module 31
Email Marketing
●What is Email Marketing? ●How to collect targeted email? ●Email scrapping How to report on Email Collection ●What is Outreach? ●What is Mailchimp? ●How to setup Email Campaign? ●How to monitor Email Campaign? How to report email Campaign?
Module 32
Website Maintenance
●What is Website Maintenance? ●How to update all Themes? ●How to update all plugins? ●What is Cache and How to erase those? ●What is SSL How to setup SSL? ●What is Wordfence? ●How to scan your website for Malware activity? ●How to remove malware from your WP Site? How to secure your site always?
Module 33
SEO Project Management Tools
●How to create custom project report with Google Data Studio or Locker Studio ●How to import Google Analytics Data with Google Data Studio How to import Google Search Console Data with Google Data Studio ●How to Add Project with Ahrefs ●How to Add Project With Raven How to Add Project with SEMrush
Module 34
Freelancing Marketplace 01
●What is Freelancing Marketplace? ●Best Freelancing Marketing for Bangladeshis ●QA for Freelancing Marketplace Sample profile for Follow ●How to create Account With Upwork ●How to create 100% profile With Upwork How to Create Project Catalog or Gig for Upwork ●How to Find Jobs in Upwork ●How to Apply jobs in Upwork ●How to write cover letter for upwork jobs What necessary file need to submit upon apply jobs
Module 35
Freelancing Marketplace 01
●How to create Account With Fiverr ●How to create 100% profile With Fiverr How to Create Project Catalog or Gig for Fiverr ●How to create Account With Freelancer ●How to create 100% profile With Freelancer How to join contest in Freelancer ●How to face Interview ●Key things to get jobs while interview Portfolio Creation
Module 36
Freelancing Marketplace Recap & QA
Freelancing Marketplace Recap, SEO Recap,SMM Recap, SEM Recap, Email Marketing, Website Maintenance Recap & QA
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